Visual And Service Brands

YouTube and Snapchat are the perfect places for visual and service brands. Record how-to videos or explainer videos. Give daily behind the scenes. Show potential clients something they don’t know about your business. Let's say you're a painter; you can show how certain painting techniques would be used in …

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Connectors Have Vast Network For Networking

Connectors have vast networks of colleagues, friends, and acquaintances, and they are passionate about helping others build relationships. They collect connections like someone else might collect baseball cards or stamps: the more hard-to-get and rare a relationship might be, the better a collector they are. A connector can be a …

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Strategic Style

Matching your company’s strategic style to the predictability and malleability of your industry will align overall strategy with the broad economic conditions in which the company operates. But various company units may well operate in differing subsidiary or geographic markets that are more or less predictable and malleable than …

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Reflective Listening

Reflective listening is simply repeating some words your clients use as you listen to them speak. Someone says, “I read your book last year and I liked it.” You respond, “You read my book?” perhaps with a slight nod, and continue listening. Or, a customer says, “I had a BMW …

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The Kind Of People You Work With

Although there is a risk of offending the other party, when you have the courage to tell hard truths, you establish credibility that just can’t be won any other way. You’re making it clear that you’re not just in it for yourself. You’re willing to risk …

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Understanding Your Rights and Protecting Your Work

In the wake of Hillary Clinton’s failed presidential run in 2016, a number of books were written about her campaign. One of them, Strong for a Moment Like This: The Daily Devotions of Hillary Rodham Clinton, was penned by Clinton’s longtime pastor, the Reverend Bill Shillady. The book …

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