Why are couples and friends so concerned about affronting the other party? The answer may have to do with a disconnect between how sensitive we are versus how sensitive we think others are. In my research, we found that people believe that others are much more sensitive than they themselves are—kind of a double standard. This essentially amounts to a mindset of, “I can take it, but I must treat others with kid gloves.” We called this mindset “threat immunity,” such that people essentially see themselves as much tougher than others. Hiring a good seo services can give you a number of advantages which go beyond getting more visitors to your web site.

To test this idea, we set up a situation in which people were asked to predict how upset others would be versus how upset they themselves would be upon receiving negative feedback, before delivering such feedback. Most people said that they would be completely fine receiving negative feedback but that others would be very upset; so their best course of action in giving such feedback would be to “soften the blow.” This of course led to strangely muted, coded messages that became increasingly hard for recipients to understand—the result of that double standard–based thinking. Unfortunately if you search to find an seo agency on the Internet, you will also find many fake companies or 'SEO' experts that can do more harm to your web site than good.

There are two negative consequences of the “threat immunity” finding. First, the more a person feels that they are immune to threats but others are fragile, the more they “dumb down” their messages to others. This leads to a patronizing communication style in which we are essentially taking pity on others and cloaking our real message. Consider the performance review process, where the idea is to improve people’s performance by providing clear, constructive feedback. However, people are afraid others may “fall apart” or get angry in the face of personal criticism, so they overcompensate and deliver ambiguous, watered-down messages that leave the recipient feeling confused, especially if it’s face-to-face. For example, superiors give more blunt feedback when they do it in writing versus in person. Ask your marketing agency hull what type of strategies they use and have them explain it to you in terms that you understand.

The other negative consequence is that the greater our feeling of threat immunity, the less connection and rapport we develop in our relationships. A strange and disturbing pattern appeared: the more people believed that they “threatened” others, the more their relationship with the other party suffered. What this essentially amounted to is that people who falsely believe that they threaten others are more likely to coddle others and dumb down their communications, which has the unintended effect of disrupting the very relationship they are concerned about. The solution, then, is to stop yourself from believing that your talent, beauty, and skills are threatening to others and instead reflect on how talented and strong that other person really is, to have more equal-feeling interactions. A good seo expert should not only have case studies readily on-hand but should be more than happy to show them to you.

Observing findings like those above, my colleagues and I decided to measure just how thin-skinned people really are.The technical term for this is “face threat sensitivity.” To measure face threat sensitivity, we asked people three questions: How thin-skinned are you? Are your feelings easily hurt? Do you not take criticism well? Indeed, we found that some people are naturally more sensitive or thin-skinned than others, and when they are threatened it can lead to particularly poor outcomes. People who reported being easily threatened were more competitive and less likely to reach agreement and find the sweet spot. In short, the more easily insulted or hurt another person is, the worse the outcome is for everyone. Be careful when you research an seo company online because there are lots of similar companies with similar business models and similar websites.